How to Use Email Marketing to Skyrocket Your Sales?
This is one of the questions asked by many bloggers after creating their blog.
Most of them do not know the true potential of email marketing which can help them increase their branding and also improve sales and revenue.
- 1 How to Use Email Marketing to Skyrocket Your Sales
- 2 How to create ActiveCampaign forms in WordPress
How to Use Email Marketing to Skyrocket Your Sales
Email marketing is a fast, reliable, and effective way to reach your customer.
Unlike other marketing channels, email marketing helps you retain your customers and increase your sales.
In this post, we will use two best tools to skyrocket your sales easily with email marketing.
WPForms and Active Campaign are the two tools we will be using to create high converting forms. Using these together will increase your ROI.
Both these services are premium and integrating them together is worth the cost for your business.
Earlier, Zapier addon was used to integrate ActiveCampaign with WPForms.
With the latest version of WPForms, there is no need to set up the Zapier addon.
You can integrate WPForms with Active Campaign directly without it.
Need for ActiveCampaign Form
ActiveCampaign is one of the leading email marketing tools that help you create leads easily.
With WPForms and ActiveCampaign, you can create and embed the form easily.
You can also get access to the features offered by them.
Benefits of Integrating WPForms and ActiveCampaign
Ability to build high converting forms within the WordPress dashboard
Once you have integrated WPForms and ActiveCampaign, you can create signup forms directly on the site.
There is no need to login to the ActiveCampaign account.
Drag and Drop Builder
You can utilize the drag and drop feature of the form builder to create beautiful forms.
Add subscription box
You can add the subscription box to your contact form by adding a subscription button.
You can follow up on the partial entries by enabling the form abandonment feature. You will be able to track the entries and follow up with them.
You will be able to integrate the payment option easily on your forms.
You can enable the spam protection feature available on WPForms and prevent your forms from spam entries.
How to create ActiveCampaign forms in WordPress
Let us see how to create ActiveCampaign forms using WPForms.
Install WPForms Elite and activate ActiveCampaign add-on
In order to use the ActiveCampaign addon, you need to purchase the Elite plan from WPForms.
Download and install the WPForms Elite plugin.
Once you have activated the WPForms plugin, you can enable the ActiveCampaign addon.
Follow the steps below to enable the addon.
Click on WPForms and navigate to the addons section.
Search for ActiveCampaign and click on “Install Addon”.
Create a Form
After activating the addon, it is time to create the form.
Click on WPForms and then click on “Add New” to create the form.
You can either create a new one from scratch or customize the existing form.
You can add or remove fields based on your requirements.
Add GDPR Field
It is mandatory to add the GDPR agreement field if you have customers from the European Union or if you are based in the EU.
After adding the GDPR agreement field, do not forget to enable the GDPR enhancement option.
This option will add the compliant feature to your forms.
Connect WPForms and ActiveCampaign
To connect the ActiveCampaign account to your form, click on the Marketing section, choose ActiveCampaign.
Then click on New account.
You will get a popup asking you to enter a few details.
Get the ActiveCampaign API URL and Key
To get the ActiveCampaign API URL and Key, login to your ActiveCampaign account and go to the settings tab.
Click on the developer section.
Get the required details from here and paste them on the required fields on WPForms form editor.
Also, do not forget to enable the event tracking feature. You can enable this option under settings > Tracking on the ActiveCampaign account.
Copy the Event tracking key and Event Tracking Account ID and paste it on the WPForms settings.
Then click on add to save the changes.
Add ActiveCampaign Integration To Your Forms
Now, you need to integrate the ActiveCampaign to your forms.
Open your form and click on the Marketing tab.
Select ActiveCampaign and click on the new connection.
Give any name to this connection (example newsletter, lead generation, etc).
Configure other ActiveCampaign options
Once you gave a name to your connection, you will get the option to configure a few settings for ActiveCampaign.
You can choose the action to be performed like Subscriber: Create or Update, add or remove tags, etc.
You can even tune these settings to match your business requirements.
Once you made all the changes, click on save.
There is no need to connect your site every time you create the form.
That’s it. You have created a high converting ActiveCampaigns form easily using WPForms.
You can embed this form on any page or widget.
Every time someone submits the form, their information will be saved to your ActiveCampaign list.
I hope you have learned how to use email marketing to skyrocket your sales.
Though the Elite plan of WPForms is expensive, it is the best and smart way for business owners to increase their customers and sales.
For every $1 you spend on email marketing, you can expect an average return of $32.