How to Use Email Marketing to Skyrocket Your Sales in 2023?

How to Use Email Marketing to Skyrocket Your Sales?

This is one of the questions asked by many bloggers after creating their blogs.

Most of them do not know the true potential of email marketing which can help them increase their branding and also improve sales and revenue.

How to Use Email Marketing to Skyrocket Your Sales

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How to Use Email Marketing to Skyrocket Your Sales

Email marketing is a fast, reliable, and effective way to reach your customer.

Unlike other marketing channels, email marketing helps you retain your customers and increase your sales.

In this post, we will use the two best tools to skyrocket your sales easily with email marketing.

WPForms and Active Campaign are the two tools we will be using to create high-converting forms. Using these together will increase your ROI.

Both these services are premium and integrating them is worth the cost for your business.

Earlier, the Zapier addon was used to integrate ActiveCampaign with WPForms.

With the latest version of WPForms, there is no need to set up the Zapier addon.

You can integrate WPForms with Active Campaign directly without it.

Need for ActiveCampaign Form

ActiveCampaign is one of the leading email marketing tools that help you create leads easily.

With WPForms and ActiveCampaign, you can create and embed the form easily.

You can also get access to the features offered by them.

Benefits of Integrating WPForms and ActiveCampaign

Let us see the benefits of integrating WPForms and ActiveCampaign.

Ability to build high-converting forms within the WordPress dashboard

Once you have integrated WPForms and ActiveCampaign, you can create signup forms directly on the site.

There is no need to log in to the ActiveCampaign account.

Drag and Drop Builder

You can utilize the drag-and-drop feature of the form builder to create beautiful forms.

Add subscription box

You can add the subscription box to your contact form by adding a subscription button.

Reduce abandonment

You can follow up on the partial entries by enabling the form abandonment feature. You will be able to track the entries and follow up with them.

Payment Integration

You will be able to integrate the payment option easily on your forms.

Spam Protection

You can enable the spam protection feature available on WPForms and prevent your forms from spam entries.

How to create ActiveCampaign forms in WordPress

Let us see how to create ActiveCampaign forms using WPForms.

Install WPForms Elite and activate the ActiveCampaign add-on

To use the ActiveCampaign addon, you need to purchase the Elite plan from WPForms.

Check out the discount offered by WPForms today!

Download and install the WPForms Elite plugin.

Once you have activated the WPForms plugin, you can enable the ActiveCampaign addon.

Follow the steps below to enable the add-on.

Click on WPForms and navigate to the addons section.

adding Activecampaign addon
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adding Activecampaign addon

Search for ActiveCampaign and click on “Install Addon”.

Create a Form

After activating the addon, it is time to create the form.

Click on WPForms and then click on “Add New” to create the form.

You can either create a new one from scratch or customize the existing form.

create a form
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create a form

You can add or remove fields based on your requirements.

Add GDPR Field

It is mandatory to add the GDPR agreement field if you have customers from the European Union or if you are based in the EU.

After adding the GDPR agreement field, do not forget to enable the GDPR enhancement option.

GDPR enhancement
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GDPR enhancement

This option will add the compliant feature to your forms.

Connect WPForms and ActiveCampaign

To connect the ActiveCampaign account to your form, click on the Marketing section, and choose ActiveCampaign.

Then click on New account.

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You will get a popup asking you to enter a few details.

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Get the ActiveCampaign API URL and Key

To get the ActiveCampaign API URL and Key, log in to your ActiveCampaign account and go to the settings tab.

Click on the developer section.

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Get the required details from here and paste them into the required fields on the WPForms form editor.

Also, do not forget to enable the event tracking feature. You can enable this option under settings > Tracking on the ActiveCampaign account.

Copy the Event tracking key and Event Tracking Account ID and paste them into the WPForms settings.

Then click on add to save the changes.

Add ActiveCampaign Integration To Your Forms

Now, you need to integrate the ActiveCampaign into your forms.

Open your form and click on the Marketing tab.

Select ActiveCampaign and click on the new connection.

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Give any name to this connection (for example newsletter, lead generation, etc).

Configure other ActiveCampaign options

Once you gave a name to your connection, you will get the option to configure a few settings for ActiveCampaign.

You can choose the action to be performed like Subscriber: Create or Update, add or remove tags, etc.

You can even tune these settings to match your business requirements.

Once you made all the changes, click on save.

There is no need to connect your site every time you create the form.

That’s it. You have created a high-converting ActiveCampaigns form easily using WPForms.

You can embed this form on any page or widget.

Every time someone submits the form, their information will be saved to your ActiveCampaign list.

Final Words

I hope you have learned how to use email marketing to skyrocket your sales.

Though the Elite plan of WPForms is expensive, it is the best and smart way for business owners to increase their customers and sales.

For every $1 you spend on email marketing, you can expect an average return of $32.

Get a WPForms discount and start your ActiveCampaign trial today!

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Blogger and Entrepreneur. You can follow him on Twitter. At, he writes mostly about Blogging and Technology Tips

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