MonsterInsights Review 2023: Is It The Best Analytics Plugin?

Are you looking for the best Google Analytics plugin for WordPress? Check out this MonsterInsights Review and learn why it is the best Google Analytics plugin for WordPress.

MonsterInsights Review: Is It The Best Google Analytics Plugin?

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MonsterInsights Review

Why Do You Need an Analytics Plugin?

Google Analytics is the best tool to check the trends and analytics of your website. 

Using it, you can get a lot of valuable data to improve your website. Google even has an academy to help you understand it. However, everyone cannot understand how to use Google analytics.

There are a lot of options to choose from. You need to choose the right one to get your data correctly. Else, you will get lost or get incorrect data about your website.

Having a Google Analytics plugin for your WordPress site removes all the hassles.

They are easy to set up and you can check your analytics data right from the dashboard of your website.

Here comes MonsterInsights, the Best Google Analytics Plugin for your site. In this MonsterInsights review, we will see what makes this plugin the Best Google Analytics Plugin for WordPress.

About MonsterInsights

MonsterInsights Popularity - MonsterInsights Review
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MonsterInsights Popularity

MonsterInsights is a WordPress plugin using which you can track and manage Google Analytics data easily from the dashboard of your website.

MonsterInsights is owned by the same team that’s behind WPBeginnerOptinMonster, and WPForms.

The original name of the plugin is Google Analytics for WordPress By Yoast.

In 2016, Syed Balkhi bought and renamed it as MonsterInsights.

They enhanced the features and it remains the best Google Analytics plugin with over 15 million downloads.

How To Set Up MonsterInsights?

If you have purchased the license, you can download the core files from its site. The name of the file is

To install the plugin, navigate to Plugins > Add New > Upload Plugin and then select the downloaded zip file. Then click Install Now > Activate Plugin.

Monster Insights Setup
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After activating the plugin, go to Insights > Settings. On the General tab, click on Authenticate and connect your Google Analytics account.

Then click on the reports tab. You can see the analytics data for the past 30 days. Here is the data collected for one of our sites using this plugin.

Report overview - Monster Insights Review
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Reports Overview

MonsterInsights Review – Best Features

Here are the best features of MonsterInsights

Best Features of Monster Insights
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Best Features of MonsterInsights

To view the complete features, click here.

Top Reasons Why You Need MonsterInsights

Easy To Setup

You can create a google analytics account easily. But linking it to your website is not an easy task for everyone.

Monster Insights removes all these hassles and you can connect your Google Analytics account to your website easily within a few seconds.

Get Reports In Your WordPress Dashboard

You can get the performance report of your website right from the dashboard.

There is no need to log in to the Google Analytics website every day to check the performance of your website.

You can get all the data within the dashboard of your WordPress site.

You can see the following data from your dashboard

Top posts and pages

Traffic Sources

Top Countries

Pageviews, Bounce Rate, and more.

File Download Tracking

If you offer downloadable freebies to your visitors like zip files, PDFs, etc you need to find out whether they are downloading them.

Once you can track it, you can offer content that the end-user wants without wasting your time.

Ads Tracking

With Monster Insights, you can easily track your ads. If you run Google Adsense on your site, you can optimize your ads.

With the Ads Tracking feature, you can track the number of clicks on your ad. You can discover which ads are ignored by the visitors thereby identifying effective ad placement.

Enhanced Link Attribution - Monster Insights Review
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You can track the number of clicks received by a link. Suppose, there are two or more links on a page, you can track which link received the most clicks.

You can also track which landing page is effective or which call-to-action button converts better.

With all this information, you can optimize every page and get high conversions.

No Third-Party Account Required

If you use Jetpack to get the statistics of your website, you need to create a account. But to use MonsterInsights you do not need to create any other account.

Just connect your Google Analytics with MonsterInsights and get your website’s performance data.

MonsterInsights Pricing Review & Details

MonsterInsights has three plans namely Plus, Pro, and Agency. They cost $199, $399, and $799 respectively.

All plans come with a 14-day money-back period. If you are unhappy with the product, you can cancel and get a 100% refund within this period.

If you are still on the fence, you can try the lite version of the plugin. You can download it here.

Pros and Cons of MonsterInsights


  • Very easy to set up.
  • View all analytics data in the WordPress dashboard.
  • Connect eCommerce sites and collect specific data.


  • Popular features are only available in higher-priced plans.

Other Useful MonsterInsights Tutorials

How To Add A Google Analytics Stats Dashboard On WordPress In 2023

4 Easy Ways To Find Keywords Your Site Ranks For

How To Track File Downloads on Your Website – 3 Easy Steps?

How to Set Up Author Tracking in WordPress – 3 Easy Steps?

MonsterInsights: Best Google Analytics Plugin For WooCommerce Site

How To Add Powerful Scroll Depth Tracking Using MonsterInsights In 2023?

Final words about MonsterInsights Review 

That’s all about the MonsterInsights Review. Hopefully, this review helps you understand the value of this wonderful tool.

The features of this plugin make it the best Google Analytics plugin for WordPress.

Have you ever used MonsterInsights on your WordPress website? Share your comments.

MonsterInsights Review - Is It The Best Analytics Plugin?
  • Features
  • Ease of Use
  • Performance
  • Pricing
  • Support


MonsterInsights is a WordPress plugin using which you can track and manage Google Analytics data easily from the dashboard of your website.

User Review
5 (2 votes)
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Jenny is a passionate blogger and writes for She graduated from Sainik school and holds a Bachelor’s Degree in Electronics.

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