A few years ago professional bloggers predicted “Mom blogs are poised to become the next big “It” when it comes to the internet. “ Well, they’re right on target! Add the increasingly popular coupon blogs and you have a mega hit. In this post, you will see the 4 Lessons Learned from Mommy Bloggers.
- 1 4 Lessons Learned from Mommy Bloggers
- 2 Applying Lessons to Blogging Tips Niche
4 Lessons Learned from Mommy Bloggers
A few years ago, an article from Huffington Post said
Mommy bloggers totally rock. They are unapologetic about their dual role of raising children and having a professional life. Many of these women came with their babies in arms, and no one cared because they are bad-ass experts in SEO optimization, personal branding, sponsor ambassadorship and networking.
ProBlogger predicted that
“Mom blogs are poised to become the next big “It” when it comes to the internet–they’re gathering power like no other blogging niche and will only get bigger and better.
Who Are Mommy Bloggers?
According to a recent report, about 33% of all bloggers are women. Although being parents is the primary link among Mommy/Daddy bloggers, the owners, content, design, and reasons for blogging couldn’t be more varied.
Some blog to build up a home business, interact with others, share parenting skills, chronicle their child’s early years or write creatively. Many are not interested in the money-making aspects and are overly satisfied to use the free Blogger platform.
Basically, Mommy Bloggers are a demographic of well-informed and socially connected women, many of whom are expert at networking. Companies see them as a resource for endorsing/advertising their products by offering free gifts for their readers.
Contrary to some stereotypes and misconceptions,
“These bloggers are educated, creative and take blogging seriously. “The creativity and writing chops some of them bring to the table would put some Ivy Leaguers to shame.” Mashable.com
Lessons to Learn from Mommy Bloggers
Here’s what I’ve learned from that particular genre of bloggers that can be applied to blogs in other niches like ours.
Play Well with Others
Mommy Bloggers develop a loyal community of friends and supporters. They share parenting stories/advice/photos and extend lots of reciprocity. They consistently comment on each others’ blogs (some average 30 comments per post);
They also share knowledge and take pride in their accomplishments, passing along details in blog posts, discussion boards, and Twitter.
Show Your Personality
Mommy Bloggers know how to express themselves and let the true person show in their writing styles. Within 10 minutes visitors should know what the author is all about. Many in the blogging tips niche rely on scattered bits of information unfolded over (hidden in) pages of posts.
Many don’t have “about me” pages, just the typical Blogger widget in the sidebar. They use colorful language, plenty of images and humor to tell sometimes troubling stories from the past or hopeful sagas from the present. Personality can be a deciding factor when making friends and fans.
Create a Unique Playground
Many Mom blogs are decorated, happy places with a feeling of consistency and uniqueness, like a home. They carry on traditions like Friday “fragging,” and link roundups, with lots of milk and cookies in the form of contests and giveaways. Many Mom blogs give their readers a warm, comfortable and lively visit.
No wonder there is such active dialogue — it’s like visiting the neighbors or having a video chat with a friend.
Some might call many of the blog designs “cluttered,” but no one’s complaining. Well, maybe I have cringed at a few double sidebars with dozens of buttons/icons of different sizes!
Get It Done
Mommy Bloggers are “non-geeks,” but show no fear in trying. Passion for blogging drives them to put their heads down and do what it takes. Those who have problems work it out within an hour before I can respond or continue the dialogue until it’s done. They hang in there!
Those who host on Blogger often hire designers or barter with friends for small touches like the grab-button design itself or decorative backgrounds. Believe me, the full page backgrounds and custom icons make a huge difference on Blogger.
The blog owners feel it adds value, so they either do it themselves with image software or find someone who offers it for free or for a small fee. They are not afraid to ask for help in areas where they don’t have the expertise or inclination.
Applying Lessons to Blogging Tips Niche
Find blogger friends to play well with
Some of us act as if we are competing with other bloggers in our niche. We need to remember that
1) other bloggers are not the ones who click ads
2) readers enjoy learning from many blogs.
Pick a few blogs to comment on each week and ask them to do the same if you’re in a similar growing stage. I did this with another person on Blogspot and he’s gone so far as to nudge me when a post is long overdue.
Get personal with your readers
Even if you write a tutorial, add some humor and personal experiences. In my blog, I mention “pitfalls'”I’ve found when using tutorials. Also use familiar terms like “trust me, just copy and paste.”
Don’t be afraid to use your blogger’s voice and let people see not just the words but something about who you are. Pretend you are talking to just one reader in a fireside chat — it works in public speaking!
Make your blog a comfortable playground for learning
Your internet presence may need to be professional and authoritative in your niche, but it can still be personalized. Show your pretty face above the fold, or below each post. I mean the photo where you look approachable.
Even if you use a free template, there are easy ways to brand your blog. Leave no doubt as to who lives/does business in that blog “house.”
Prioritize and tackle goals until done
Pick a goal and use all available resources to make it happen. You may feel stranded in unfamiliar territory, but ask questions. Above all else, try something until you see progress or find a better path to success. Here, we answer questions and give strategies that have worked for us and other experienced bloggers.
In this post, you saw the Lessons Learned from Mommy Bloggers. I’m anxious to hear what you think of these lessons and if you have others to share.