If customers are the blood of any business, then marketing serves as the heart to pump blood to any business.
Marketing helps establish awareness and build your brand. It provides information on who you are and what it is you do. Also, it helps in differentiating you from your competitors and why customers should choose you.
Therefore, how well you market is critical to whether your business becomes successful or not. There’s no stopping you from building your own marketing department. But, as you’ll be managing many other aspects of your business, it’s a smart move to hire a professional marketing agency.