Wondering how to find the best keywords?
Keyword research is the backbone of SEO. If you want to make money from your blog, you need to find profitable keywords.
Let us see the best ways to find keywords that are both profitable and have less competition.
- What are Profitable Keywords?
- How to Find Profitable Keywords Easily For Your Blog?
- Crafting Content Around Your Keywords
Before we dive into the topic, let us see what are profitable keywords and the benefits of using them.
What are Profitable Keywords?
Profitable keywords are specific words or phrases that, when strategically used in your content, can yield the best results for your website or business.
Benefits of using Profitable Keywords
Following are some of the benefits of using Profitable Keywords:
- Enhanced Visibility: Profitable keywords help your content rank higher in search engine results, increasing its visibility to users actively searching for related information or products.
- Increased Organic Traffic: Targeting these keywords can lead to a boost in organic traffic, as your content becomes more discoverable to the right audience.
- Higher Conversion Rates: By attracting users genuinely interested in your content or offerings, profitable keywords can lead to higher conversion rates, whether in terms of leads, sales, or other desired actions.
- Long-Term Success: Ranking for profitable keywords can provide ongoing benefits, driving sustained traffic and value over time.
- Positive ROI: A well-executed keyword strategy can improve the return on investment (ROI) of your marketing efforts, as the traffic you attract is more likely to convert.
How to Find Profitable Keywords Easily For Your Blog?
Let’s dive right into the treasure hunt and explore each of these keyword-finding strategies in detail:
Use Google’s Autocomplete
Google’s autocomplete method is a powerful and user-friendly way to find keywords easily and gain insights into popular search queries.
When you start typing a search term into Google’s search bar, it automatically suggests relevant keyword phrases based on what other users commonly search for.
This feature is part of Google’s effort to predict and anticipate user intent, making it easier for searchers to find what they’re looking for.
Here’s how to use Google’s autocomplete method to find keywords effectively:
- Start Typing Your Keyword: Begin by entering a core keyword or phrase related to your topic or niche into Google’s search bar. For example, if you’re running a gardening blog, you might type “organic gardening tips.”
- Observe Autocomplete Suggestions: As you start typing, Google will display a dropdown list of keyword suggestions related to your input. These are often popular search queries made by users searching for similar information.
- Note Keyword Variations: Pay attention to the variations and long-tail keywords that appear in the autocomplete suggestions. These can provide valuable ideas for specific topics to cover in your content.
- Identify Search Trends: The autocomplete suggestions can also reveal current trends or questions people ask about your topic. This insight can help you create timely and relevant content.
- Expand Your Keyword List: Use the autocomplete suggestions to expand your list of target keywords. Incorporate these suggestions into your content strategy and optimize your articles around them.
Use Google’s Related Searches
Using “Related Searches” is an effective way to find profitable keywords.
Here’s a concise guide on how to use Related Searches:
- Perform an Initial Search: Begin by entering a seed keyword or topic related to your niche into a search engine, like Google. This seed keyword serves as your starting point.
- Review the Search Results: Examine the search results page, specifically the bottom section, where Google displays “Related Searches” or “Searches related to” your initial query. These are keyword phrases that users often explore in connection with your seed keyword.
- Identify Relevant Phrases: Carefully scan the Related Searches section to pinpoint keyword phrases that are closely related to your topic and align with your blog’s content objectives.
- Expand Your Keyword List: Note down these related keyword phrases as they provide valuable insights into what users are actively searching for. These phrases can be used to create new content, optimize existing posts, or target niche-specific keywords.
Use Keywords Tool
Using a keyword research tool is one of the best ways to find profitable keywords. You can start by entering a broad keyword or topic relevant to your niche into the tool.
The tool will generate a list of keyword suggestions, complete with vital data like search volume, competition, and often, suggested bid prices for advertising campaigns.
To find profitable keywords, focus on those with a healthy balance of decent search volume and manageable competition. These keywords indicate high search volume and low competition.
Additionally, look for longtail keywords. While they may have lower search volumes, they often convert better.
If you cannot these tools, you can several free tools. You can also try the free keywords generator in Ahrefs.
Keyword Research from Competitors
If you really want to rank in the search engines, you should be one step ahead of your competition. To beat your competitors, you need to find out what keywords your competitors are using to rank in the SERPs.
Start by identifying your main competitors in your niche. Use SEO tools like SEMrush or Ahrefs to analyze their websites and discover the keywords they rank for.
To do this, I use SEMrush which is my favorite SEO tool for keyword research.
Pay attention to search volume, keyword difficulty, and the type of content associated with these keywords. Identify high-value keywords with a balance of search volume and competition.
Also, look for content gaps where your competitors rank, but you don’t. Use this research to create or optimize your content, ensuring it addresses user queries effectively.
Continuously monitor your competitors’ strategies and adjust your keyword targeting to stay competitive in your niche.
Exploring User Questions
Exploring forums and Q&A sites is a rich source for keyword discovery. These platforms host real conversations, questions, and discussions among your target audience.
By actively participating or simply observing, you can identify the precise words and phrases people use when seeking information or solutions in your niche.
These user-generated keywords are invaluable for crafting content that addresses their queries and pain points.
Additionally, tools like AnswerThePublic aggregate common questions from such platforms, making it easier to find relevant keywords.
Use Amazon Product Listing
By exploring Amazon product listings, you can discover keywords that are directly related to products and services in your niche, which can be highly valuable for attracting potential customers to your website or e-commerce store.
Here’s a step-by-step guide:
- Identify Your Niche: Determine the specific niche or topic you want to target. For instance, if you’re in the fitness niche, you might focus on “laptop.”
- Visit Amazon: Go to Amazon’s website (www.amazon.com) and enter your niche-related keyword in the search bar.
- Filter and Sort: After conducting the initial search, you’ll see a list of products related to your niche. Use filters to refine the results based on criteria like customer ratings, reviews, or price to identify popular and successful products.
- Product Titles and Descriptions: Pay close attention to the titles and product descriptions of the top-performing items. These often contain valuable keywords that are proven to attract buyers.
- Amazon Autocomplete: As you type your niche-related keyword, Amazon’s autocomplete feature will suggest search queries. These suggestions can provide additional keyword ideas used by Amazon shoppers.
- Amazon Reviews: Scroll down to read product reviews. Customers often use specific language in their reviews that can be keyword-rich. Look for common phrases or terms used positively.
- Use Keyword Tools: After gathering a list of potential keywords from Amazon, you can use keyword research tools like Google Keyword Planner or specialized SEO tools to evaluate search volume and competition for these keywords.
Use Google Trends
Google Trends is a powerful tool for keyword research. You can start by entering a keyword or topic related to your niche. Google Trends will display a graph showing the keyword’s search popularity over time.
Look for trends, seasonal patterns, or spikes in interest. You can also see related queries and topics that people are searching for alongside your keyword.
This data helps you identify trending keywords and craft content around timely topics. Additionally, you can filter by location and compare multiple keywords to gauge their relative popularity.
In the above screenshot, I have searched for the term, “make money online“, in Google Trends. I have set the country as the United States and the time as “Past 5 years“.
This term has been searched by the people for the last 5 years.
Find LSI Keywords
LSI keywords (latent semantic indexing) are keywords that are similar in nature to the main keyword you’re targeting within your content.
In simple words, LSI keywords are words or keyword phrases that Google associates with your main keyword.
It’s important to understand that LSI keywords are NOT synonyms of your keyword. Instead, they are words that help search engines determine the context of the content you’re creating.
So for example, if your keyword was dog training, some LSI words might be treats, leash, etc.
Well, these are words that Google expects to see in an article about dog training.
It helps show that the article is relevant and contains quality information. Keep in mind Google is a robot. It uses relationships between words to help understand the meaning of an article.
So how does that help us?
If you knew which words and keyword phrases Google expects to see in an article on a certain topic and you could incorporate those words into your article, it would not only help Google see that your article is relevant but also of higher quality.
This helps the article be more likely to rank.
Find Profitable Keywords Using Search Intent Terms
Another great way to find keywords related to any niche is to look at keyword search intent.
Using search intent, we can find three types of keywords. Let us see them briefly.
These are used in searches to learn something new or find answers to questions.
Keywords include the words “How“, “What“, “Where“, “Which“, “Best way to do it“, etc.
For example, how to make money from blogging.
These are used in transactional searches.
Keywords include the words “Buy“, “Deals“, “Discounts“, “Coupon“, “Offer“, etc. These are the top commercial intent keywords that show the strongest buying potential.
For example, web hosting deals or Black Friday deals.
These are also commercial in nature, but may not be as strong as the keywords discussed above.
Keywords include the words “best“, “cheap“, “review“, “top” and the name of a product, etc.
For example, the best laptop under $500 or the best mobile phone under $200.
Check out this post for the list of different keyword types.
Using Google Keyword Planner to Find Keywords
Using Google Keyword Planner is another best way to find keywords for your blog.
Here’s a step-by-step guide:
Access Google Keyword Planner: Access Keyword Planner by visiting the link https://ads.google.com/home/tools/keyword-planner/
Navigate to Keyword Planner: Once logged in, go to “Tools & Settings” and select “Keyword Planner” from the dropdown menu under “Planning.”
Find New Keywords: Choose the “Discover new keywords” option. Here, you can input a relevant keyword, your website URL, or a category to generate keyword ideas.
Refine Keywords: Review the list of keyword suggestions provided by the tool. Pay attention to metrics like search volume, competition, and bid estimates. Focus on keywords that align with your niche and content objectives.
Filter and Sort: Utilize filters to refine results based on criteria like location, language, and search networks to target your specific audience.
Analyze Keyword Ideas: Click on individual keywords to access more detailed information, including historical data, trends, and ad group ideas.
Download and Save: Once you’ve identified valuable keywords, download them or save them to a keyword plan.
Group Keywords: Organize your keywords into groups based on relevance to aid in content planning and campaign organization.
Negative Keywords: Consider adding negative keywords to filter out irrelevant traffic when running paid campaigns.
Google Keyword Planner provides insights into keyword search volumes, competition, and bid estimates, helping you select keywords that align with your goals and audience.
Crafting Content Around Your Keywords
Finding profitable keywords is just the beginning; you must also use them correctly in your content:
Natural Integration: Avoid the unnatural stuffing of keywords into your content. Instead, prioritize the creation of valuable, user-focused content. Keywords should flow naturally within the context of your writing.
Keyword Placement: Position your selected keywords strategically in your content. Include them in the title, headings, and within the body text. Always remember that it’s about relevance, not excessive repetition.
Use Synonyms and Variations: Don’t rely solely on a single keyword. Utilize synonyms and variations to make your content more comprehensive and appealing to search engines.
High-Quality Content: Always prioritize the creation of high-quality, informative content that addresses user needs. Google rewards content that offers value to readers.
That’s all about the best ways to find profitable keywords for your blog.
Keyword research is the backbone of SEO. It is not limited to these methods. But these methods help you find keywords easily.