A keyword shows a $25 advertiser CPC in a tool.
You write an article targeting that keyword. You get 500 monthly visitors. Your AdSense earnings: $12.
You’re confused. The CPC was $25. Why’d you only earn $12?
The answer is the gap between advertiser CPC and what publishers actually earn. This guide covers that gap, why it exists, what actually determines your AdSense revenue, and why building a blog around High CPC AdSense keywords alone is a mistake.




