How To Track Email Open Rates And Link Clicks Easily in 2023?

Do you want to track email open rates and link clicks?

Wondering how to do that easily?

Then you are in the right place. Check out this post and learn how you can easily track email open rates and link clicks on your WordPress site.

Why Tracking Emails are Important?

If you are an affiliate marketer, tracking email open rates can prove very helpful. Conversion rates can be used to determine whether an email marketing campaign is successful.

WP Mail SMTP Plugin

WP Mail SMTP is the best WordPress SMTP plugin. With the WP Mail SMTP plugin, you can make email delivery easier for your WordPress website.

In this article, I will explain how to configure WP Mail SMTP in order to be able to track email open rates and link contents inside it.

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How To Track Email Open Rates And Link Clicks Easily

Install the WP Mail SMTP Plugin

First, you need to install and activate the plugin.

Go to the Dashboard of your site > Plugins Add New

Search for “WP Mail SMTP” and click on install.

Once it is installed, activate the plugin.

Note: WP Mail SMTP plugin is a free WordPress plugin. If you want to use the premium features like email tracking and link clicks, you need to have a premium version. Get the Pro version at the best discount today!

Enable the WordPress Email Logging Feature

After activating the plugin, go to Settings.

Click “Email Log” on the menu. Put a checkmark to “Enable Log” as well as “Enable Email Open Tracking” and “Click Link Tracking”.

Click on “Save Settings”.

This plugin will track all your email and link clicks automatically.

Email Log
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You can view all reports from the email log section, and view a detailed report, go to the email report section.

Email reports
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Get Better Conversion by Resending Emails

Now you can resend emails directly from the WordPress dashboard. If you need to resend the email, you can do it through the email log section.

If you know which emails are converting, you can resend them for a better conversion rate.

Resending emails is a great way to increase your success rate.

You can send it to the original recipient or change it to forward it to someone else with WP Mail SMTP.

bulk resend emails
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Email marketers will love the option to resend emails in bulk, as it will definitely help them to see how well their campaigns are performing.

Save Email Attachments

The ability to save attachments in emails is essential. With this release, the WP Mail SMTP plugin introduces the ability to save attachments.

Save Email Attachments
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If you enable this feature, your attachments will be saved along with the email.

EML Export

You can export your email in EML format in the latest release. Earlier, WP Mail SMTP supported CSV and XLSX.

You can export a single email, and it can be opened in any email program. You can also export multiple EML files in bulk.

Aggregated Email Log

When you have many websites and want to track email logs for all of them, switching between them is pretty difficult.

A new feature of the WordPress SMTP plugin allows you to view all of the website’s logs in one place.

Aggregated Email Log
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From the email log page, you can select the site for which you would like to view logs and view all the logs associated with them.

Final Words

That’s all about how to track email open rates and link clicks easily using WP Mail SMTP.

For email delivery, WP Mail SMTP is the best WordPress plugin. I recommend that you purchase this plugin if you are a business owner or have a WooCommerce site and want to track business emails and link clicks.

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Blogger and Entrepreneur. You can follow him on Twitter. At, he writes mostly about Blogging and Technology Tips

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