How To Track File Downloads on Your Website – 3 Easy Steps

Wondering how to track file downloads on your website?

Do you know how many times your subscribers download your ebook or file?

In this post, you will learn how you can easily track file downloads on your WordPress website.

Why Should You Track File Downloads?

If you are offering PDFs, eBooks, cheat sheets, videos, or any other downloadable resources on your website, then you should know if people are actually downloading those files.

It provides important data to help you understand your website audience.

By using this data, you can produce content which they actually love.

Tracking file downloads help you save money by producing the content that your audience wants.

If you can’t measure it, you can’t improve it.

Google Analytics does not have the feature to automatically track file downloads.

That’s where MonsterInsights comes to your rescue.

Let us see how to enable file download tracking on your WordPress site using MonsterInsights easily.

How-to-Track-File-Downloads-on-Your-Website
How to Track File Downloads on Your Website

Why You Should Use MonsterInsights to Track Your File Downloads

Setting up file downloads tracking in Google Analytics requires technical skills.

With Monster Insights, you can easily set up and track file downloads without any coding knowledge.

Note: MonsterInsights is the best Google Analytics plugin for WordPress. It is one of the must-have plugins for the new WordPress site.

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How To Track File Downloads on Your Website

Let us see how to track file downloads on your website easily with Monster Insights.

Install and Activate MonsterInsights Plugin

Installing the MonsterInsights plugin is the first step to track file downloads on your site.

Monster-Insights-number-of-downloads
MonsterInsights Plugin

Follow the steps given below:

  • From the dashboard of your site, click on “Plugins”.
  • Click on “New” and search for “MonsterInsights”.
  • Install and activate the plugin.

Connect Google Analytics with MonsterInsights

After activating the MonsterInsights Plugin, you need to connect your Analytics account to it.

MonsterInsights-Authentication-with-Google
MonsterInsights Authentication with Google
  • Click Insights > Settings from the dashboard of your site.
  • Under the General tab, click “Authenticate with your Google account”.
  • Login to Google Analytics account and give permission to MonsterInsights to access your Google Analytics account.
  • Select your website profile and click on “Complete authentication”.

Feature to track file downloads will be enabled once the setup is completed.

Add File Extensions to Track as Downloads

All file downloads will be tracked as events.

In Google Analytics, event tracking will help your interactions such as file downloads, clicks, video plays, form submissions, etc.

How To Track File Downloads on Your Website - 3 Easy Steps 1

Click Insights > Settings > Tracking.
Click “File Downloads” from the sidebar. You can see that file tracking is already selected for you.

Adding-File-Extensions-in-MonsterInsights
Adding File Extensions in MonsterInsights

MonsterInsights helps you track the following file extensions: doc, exe, js, pdf, ppt, tgz, zip, xls.

To track downloads of more file extensions, you just need to add it to the Extensions of files to track as downloads field, separated by a comma.

Once you have updated the file formats, click on Save.

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How To View File Downloads in WordPress and Google Analytics

Once you have set up the file download tracking on your website, Google Analytics will start tracking your file downloads.

Wait for a day or two to check your metrics.

Let us see how to view your file downloads.

How To View File Downloads in WordPress

To view your file downloads, you do not need to login to your Analytics account.

You can view it from the dashboard of your WordPress site.

Note: You’ll need to have a Plus license plan to be able to access this feature. Get 50% Discount Now.
View File Downloads in WordPress
View File Downloads in WordPress

Follow the steps below:

Go to Insights » Report » Publishers Report on your WordPress dashboard.

Scroll down to see your downloads.

How To View File Downloads in Google Analytics

To view file downloads from your Google Analytics, log in to your Analytics account and select the website you wish to track the file downloads.

You can view downloads report together by clicking Behavior > Site Content > All Pages.

If you have enabled download tracking as events, then you can view file downloads in event reports.

View File Downloads in Google Analytics
View File Downloads in Google Analytics

Go to Behavior » Events

Click Top Events > Download to see the detailed report of your downloads.

Get MonsterInsights now!!

Final words

By now, you must have learned how to track file downloads on your website easily.

When it comes to tracking file downloads, MonsterInsights is a great tool that every WordPress site owner should use.

Use MonsterInsights to connect your Google Analytics with WordPress and automate the process of tracking file downloads.

What do you think?

How do you track visitors who download files on your website?

If you have any questions about setting up file downloads tracking on your website, please leave your comments.

How To Track File Downloads on Your Website - 3 Easy Steps 2

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