Do you have a WooCommerce site? Then you must definitely have MonsterInsights. Check out this post and learn why MonsterInsights is the best Google Analytics plugin for the WooCommerce site.
- MonsterInsights: Is It The Most Powerful Google Analytics Plugin For WooCommerce Site?
MonsterInsights: Is It The Most Powerful Google Analytics Plugin For WooCommerce Site?
Before we check why MonsterInsights is the best Google Analytics plugin for WooCommerce, we will see why you need a Google Analytics plugin for the WooCommerce site.
Why You Need Google Analytics Plugin For WooCommerce Site?
eCommerce gets bigger and bigger each year. As per Statistica, eCommerce performance will increase by a whopping 246.15%. It will go to $4.5 trillion in 2021 which was only $1.3 trillion in 2014.
People who purchase products online are increasing day by day. China leads the e-commerce market at $743 billion.
Following are the eCommerce market ranks:
- Asia: $831.7 billion
- North America: $552.6 billion
- Europe: $346.5 billion
- Australia: $18.6 billion
- Africa and the Middle East: $18.6 billion
- South America: $17.7 billion
Now you will understand the power of eCommerce. Therefore, it is very important to track the performance of your eCommerce site.
It is not very easy to set up Google Analytics for your eCommerce site. It is not as simple as placing a code on every page of your website.
There are many free plugins available out there. But the plugin creator needs to keep updating it as per the latest version of WordPress. Moreover, it does not offer many options to track your eCommerce site performance.
Why Do You Need MonsterInsights For Your WooCommerce Site?
MonsterInsights is a plugin that helps you to easily customize and manage Google Analytics tracking right from the dashboard of your website. It makes tracking your website very simple.
Though the free version is enough for basic tracking, you need the pro version for advanced features which are not available on the free version.
The following are the features available on the Pro version:
Enhanced Link Attribution
How To Get Started With The eCommerce Addon
MonsterInsights eCommerce Tracking gives you all the data you need on your WooCommerce, MemberPress, or Easy Digital Downloads store.
To enable eCommerce tracking, you need the eCommerce add-on. To access the eCommerce add-on, you need the Pro license of MonsterInsights.
Once you have purchased it, go to add-ons and choose an e-commerce add-on. Then click on install. After installing it, you need to activate the addon to use the tracking feature.
Once the activation is done, the tracking will be done automatically without any further settings.
You can see the report just from the dashboard of your site.
From the report, you can see all the important things such as conversion rate, transactions, revenue, average order value, and others which is heaven for the site owner.
You can easily track the referrals and the number of conversions you received from them. Once you got the information, you will be able to maximize the revenue easily.
The data is presented in such a way that is clear and easy for you to understand. This is the best part of MonsterInsights.
With eCommerce tracking, you will be able to track the following:
List of traffic sources that give you the best revenue
All popular products
Conversion rates and the average value of transactions.
Why MonsterInsights Is the Best Google Analytics Plugin For WooCommerce Site?
Imagine that you own an eCommerce site on your WordPress with WooCommerce enabled on it.
You would need to break your head to ensure that you have enabled Google Analytics in the right way. Your time will be wasted in this process.
With MonsterInsights Google Analytics WooCommerce add-on, you just need to install the plugin, do some basic settings, connect your Google Analytics account and you are good to go.
If you need any help setting up Google Analytics, check out this guide on how to add Google Analytics to a WordPress website.