Do you know that you can easily drive webinar registrations with Facebook Ads?
Wondering how? Check out this post and learn how you can easily drive your webinar registrations with FB ads.
You can tailor your advertising on Facebook to the people you want to target in your community. The features provided in its platform called Facebook Advertising allow you to track your data, monitor your ad conversions, and even sell events, such as your next webinar.
How To Drive Webinar Registrations With Facebook Ads
Before we dive into the topic, we will see what is Webinar and why FB ads are best suited for it.
What is a Webinar?
The terms “web” pertaining to the Internet and “seminar” are combined to form the phrase “webinar.”
It’s a web-based event that people can participate in. Today, one can consider it as a video marketing tool that keeps the audience interested and engaged.
There are many reasons to conduct webinars. Most webinars aim to present a subject that their target audience may find interesting, meaningful, and educational.
However, some presenters also use this event to promote a product and follow up with attendees through surveys, polls, emails, or questions that encourage collaboration.
Why FB Ads Works Great for Webinars
Webinars are an excellent way to cultivate leads up to the last part of the sales funnel conversion. When combined with FB ads, you can also use them to build a relationship with new leads.
This is possible because of Facebook’s unrivaled ability to reach the world’s largest audience—their millions or even billions of active users who log in daily. This makes FB ads perfect for webinar promotion.
Ways To Increase Webinar Registrants With FB Ads
There are several things you can do if you want to promote a webinar on Facebook. They primarily include optimizing your ads and maximizing your social reach.
Here are some tips to help you:
Run Ads for Your Webinar
Go to Facebook Ads Manager or Business Manager to launch your Facebook ad campaign if you haven’t already done so.
Placing a Facebook ad for your webinar can drive traffic to your registration page, making it easier for people to sign up for your event. You can also utilize Messenger as a landing page if you’re running webinar promotion campaigns.
It’s important to remember that running ads would cost you some dollars. Thus, setting your ad budget at the earliest time possible ensures that you get the bang for each dollar you spend.
If you have a bigger budget, you can also support webinars in industry-specific companies for better visibility and a more comprehensive network.
Make Your Ads Attractive and Engaging
If you know how to create a Facebook ad, the next sensible step is to run them for your webinar. Before doing so, ensure that your ads are attractive and engaging. Try to make them eye-catching. You can use contrasting colors and photos of people to make them stand out from the crowd.
You should also create a compelling reason for people to click on your Facebook advertisement. Use words like ‘exclusive‘ and ‘free‘ and frame them in terms that are important to your target audience.
To convey exclusivity, use phrases like ‘save my seat.’ Lastly, don’t forget to finish your ad with a call-to-action (CTA).
Another trick is to use video snippets in your ads. By adapting content into a short video or image, you can create a perfect way to engage your audience and repackage your advertisements.
Maximize Your Existing Networks
It’s not a good idea to rely entirely on social media audiences for more conversions because you’re dependent on a third party you can’t influence. You’re constantly fighting an algorithm to get your content in front of a limited portion of your target audience.
Therefore, the best strategy is to tap into your existing network. There are two ways to do this. The first is to use your email list, and the second is to retarget your existing audience.
You can also start by uploading your email contacts to Facebook, allowing it to search through your list for as many people as possible for ad promotion. This can also work for you in return because FB ads are one of many tools that allow your own email list to grow.
Those people who have purchased specific items or viewed several pages on your website may also be retargeted. By monitoring Facebook users who have previously visited your site, you can combine retargeting strategies with your current marketing strategy.
You’re also leveraging your marketing budget this way because you only have customers who have engaged with your brand–those that have shown interest in it. You can also control retargeting strategy expenses by increasing consumer satisfaction through case-specific advice to your current customers.
When creating webinars for an audience, Facebook ads can be your go-to platform. Due to its reach, it can be a great tool to advertise a webinar or to meet the right people to sell your events to.
You can also use it to run attractive and engaging ad campaigns to maximize its benefits. You can use your existing networks through email lists and retarget previous purchasers to get a wider reach and drive registration to your webinar.
Learning how to combine advanced targeting strategies and the tips mentioned above for your ads is the best way to have a webinar that speaks to excellent results.