In the age of infobesity, should brands communicate more or communicate better to reach their audience between selfies, podcasts, stories, blogs, videos.
The world today creates as much data in 48 hours as during the entire 20th century. Faced with this mass information, it is difficult to stand out from the crowd and engage an audience.
Two options are possible for brands: quantity or quality.
The development of social media has caused a change in the way companies perceive their marketing strategy.
The goal of a well-designed social media strategy is to gain greater visibility on social media.
While some excel in the interactivity game of social platforms, the majority of business pages do not go beyond the novice stage and become ghost pages that live thanks to a few rare content and mentions.
So how do you stay the course and increase your visibility on social networks for your business?
Dive deep into five aspects you should take into account to boost your visibility on social networks.
Ways to Increase your Social Signals
The lifespan of a post on Twitter is less than 1 hour on average.
It’s less than 5 hours on Facebook and until 9 p.m. on Instagram.
As for LinkedIn, your post can generate visibility for 24 hours. In other words, your social media content will become ineffective after a day.
While posting regularly is essential, relaying interesting and engaging content for your community is critical.
A valid message is one addressed to the right person, at the right time and on the right platform!
Use advertising to a minimum
All the tactics listed above allow you to boost your social media visibility organically. However, in some cases, you may be able to resort to advertising.
Nevertheless, it does not fall into an overdone advertising system. Upstream, think about what you want to earn from advertising.
Is it a higher number of followers or converting your prospects compared to an offer?
The second option remains the most interesting insofar as it allows you to highlight an exciting offer for your target and to increase your chances of seeing your prospects click on it and like your page at the same time.
You kill two birds with one stone.
Interactions with quality subscribers are real social signals for search engines.
People who interact with your social media posts show interest, which increases your brand authority.
By broadening your audience, you, therefore, improve your ranking in search engines.
Make sure to avoid the trap of paying subscribers. Follow and be followed by people and thought leaders who share your interests.
Post useful and relevant content to your target audience.
Engage with people who don’t follow you by commenting on their posts or chatting with them to get them to engage with you or your brand.
Use hashtags related to your industry
The hashtag is no longer to present.
Started by Twitter in its early days, the hashtag is a keyword preceded by the # symbol.
It allows Internet users to access content that contains the said keyword. It was taken up by all the other social networks very early on, and it is becoming difficult today to do without it in communication on social spaces.
Using a hashtag today means giving your content and your brand greater visibility. However, take care to use a hashtag that corresponds to your industry, used by your target, and related to your publication.
Influencer Marketing: Influencers and SEO
The influence of marketing is a new lever in its strategy net linking when it comes to web visibility and reputation online. Even more convincing, influencers are among the factors which, taken together, propel the natural referencing of a site.
Thanks to this snowball effect, you benefit from the support of its audience, from a revival of notoriety, and therefore of traffic on your website.
As you can see, influencers are levers allowing you to revive the dice of your natural referencing.
To choose an influencer, don’t just look at the number of followers, look at the engagement rate on their posts.
Indeed, some resort to the purchase of fake fans. Because the goal is for your message to be seen and shared by as many people as possible.
These people should be likely to buy your products or services, so it is necessary to target them. One solution is to go through your PR agency (press relations) to manage the choice of influencers who will talk about you and your products.
One of the results of influencer marketing is predictable since it is an increase in your traffic on the site, and at the same time, your visibility.
The other effects are just the consequences of the reputation of the influencers who act in your favor.
The collaboration with influencers also helps create new content for your website.
The influence of marketing so you can present new content to your audience.
Quite often, these high profile people give their own opinion on your skills, so this is an excellent way to share the written article or post to your network.
Your consumers are present on social networks and use them as a source of reference.
Many people either look at reviews on the web or a product’s website before making a purchase.
Much like asking a friend for advice before making a purchase, your customers are on the internet to learn more about your products.
There is a huge business opportunity here.
Get someone respected in your industry to support your brand publicly. It can do wonders for building your credibility.
Social networks are often the first point of contact with your target audience.
Applying basic psychology to your marketing strategy will give you a head start on building an engaged community.
What do you think of this method? Do not hesitate to react by leaving us a comment!