Whatever business you’re in, it’s important to have a brand. It’s what separates you from your rivals. If you create a recognizable one, customers can be confident in your company if they’ve had a previous good experience. To make it recognizable, it’s important the customer sees your brand as often as possible. Here are some tips to help you do just that.
How to make sure your Whole Website matches your Brand
Pick a style and stick with it
The most important thing when it comes to your brand is to make sure it’s suitable for your target audience. When we talk about brand, some people think that it’s enough to have a logo.
While your logo is probably the most important aspect of your brand, the rest of your website should match the personality of that logo.
For example, if you’re a seller of a range of high-quality jewelry or wine, you’ll want a more sophisticated typography and very few colors on the page.
If you sell kids toys, you probably want a more rounded, clear to read font with bright colors.
Once you’ve picked a font style and font color, stick with it throughout the whole website. Readers of your website may become confused if the style changes once they click on another page and they might even think they’ve moved onto a different website.
If you create a recognizable page style, your potential customer will know exactly what brand they’re buying from even if they clicked on a direct link to that page and didn’t access it through your homepage.
Make sure any tools match that style
When building your website, you may include several widgets or plug-ins to help improve the functionality of your website. These are basically ready-made tools that you can simply insert into your website without having to build them from scratch.
They can range from anything to a picture gallery, a form that people can enter their details in or even adding your latest social media updates to a page.
If you’re going to include a plug-in on your website, make sure you choose one you are able to customize to match the rest of your website. For example, many people use the Eventbrite WordPress plug-in to allow people to book tickets for events.
The main problem with this is that the check-out page is not customizable and won’t match the rest of your website. This means any user might not feel confident about who they are giving their details to.
Once they have completed any order, the tool actually directs them away from your website and onto their own website.
This means the user will have to search or enter the URL of your website into the address bar again if they want to get back to your page.
Extend it to outside of your website
While it’s important for your website’s style to be consistent, you can build on the recognizability of your brand by including it on every piece of material you produce.
This includes leaflets, brochures, posters, price labels and even the receipt you include in any order.
Make sure every single one has the same font and same style as the body of your website.