How To Quickly Grow Your Email List with Content Locking in 2023?

Do you know that you can grow your email list with content locking?

Content locking blocks the content from the reader until they complete a specific action such as email signup. 

In this post, we will show you how to use content locking to grow your email list effectively.

When Should You Use Content Locking on Your Website?

Content locking is a brilliant marketing strategy. If you do not use the content-locking technique in the right way, it may end up annoying the readers of your website.

contentlock example
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content lock example

You should know when and how to use it to get the best results.

This technique works great when offering a discount, a free ebook download, or a free course. 

People love those things as they have some gain from them.

How To Grow Your Email List with Content Locking

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How To Grow Your Email List with Content Locking

Let us see how to enable content locking and grow your email list quickly from it.

There are many tools available in the market to lock the content. However, OptinMonster is the best to grow your email list.

It is the best lead generation tool that helps you enable content locking with stunning optin forms.

To learn more about this tool, check out our complete OptinMonster Review.

Let us now move on to see how to use OptinMonster to lock the content on your website.

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Install and Activate the OptinMonster

If you already have the OptinMonster plan, you can skip this step. Else, get OptinMonster from here.

Download the latest version of the plugin.

Install and activate the plugin on your website.

Once the plugin is activated, connect to your OptinMonster account.

Create your Content Locking Optin

To create your optin, follow the steps below

From the dashboard of your WordPress site, click on OptinMonster.

Click on Campaigns.

create new campaign
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Click on Create New Campaign.

Now you need to select your campaign type. 

select campaign
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Select the Inline Campaign and then choose your campaign template.

After you have selected the campaign template, name your campaign, and choose the website where you want to add the content locker.

choose template
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Then click on the Start Building button.

Now, you will get a new editor window where you can change the color of the optin and other customizations.

You can see all the available options on the left side of the editor.

Click on the Design tab at the top.

Then click on the Inline Settings option.

Now, you will see three options under Inline settings.

Toggle the button to enable the content lock

Once it is enabled, you will see two options, namely Obfuscation, and removal.

enable locker
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Obfuscation is used to blur the content below the optin.

The removal option is used to remove the content below the optin altogether.

Based on your needs, you can choose any of the options.

For example, we will use the obfuscation option.

Next, you need to connect the form to your email marketing service to collect the emails.

Click on the Analytics tab to connect your Google Analytics account with OptinMonster.

Once it is connected, choose the website for which you want to track.

Then click on Integration. You will get the drop-down option to choose the email marketing provider.

integrate email provider
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Once the changes are made, click on Save at the top.

Then click on Publish. Toggle the button next to the Status tab for the campaign to go live.

Display the content locker on your website.

From the dashboard of your WordPress site, click on OptinMonster.

You will be able to see the list of campaigns created for your website.

Select the Content Locker campaign and click on “Edit Output Settings”.

design locker
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You will see a new screen. Make sure that the option “enable campaign on-site” is enabled.

enable campaign
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Copy the shortcode and then click on save settings.

To show the content locker on your post, paste the shortcode on the post or page where you want to display it.

Then click on publish to make the post go live.

You will see the content locker in action. Below is the sample content locker post.

sample locked content
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Final Words

That’s all about how to grow your email list with content locking using OptinMonster.

Content locking is one of the great features to increase and grow your email list effectively.

With OptinMonster, you will be able to do that within a few minutes.

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Blogger and Entrepreneur. You can follow him on Twitter. At, he writes mostly about Blogging and Technology Tips

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