2020 has started and still, you haven’t planned your digital marketing strategies?
Then I must say, this is a time that you must think about it now.
Digital marketing has become a necessity of every online business still you have the time to start your journey right from scratch.
Gone are the days of blockbuster fiction comics. Now everyone likes to watch their favorite characters on the internet-connected digital channels. Businesses now everyone want to grow globally without the fear of participating in the huge competition.
When the world is changing, why you want to take a back seat and relax?
Can your business afford this lag?
Of course not! So let’s plan, how you can go for digital marketing. In order to make you understand what to do exactly, I’ll jot down some latest digital marketing agency services that you should not miss in 2019.
What Is Digital Marketing?
Digital marketing is a form of communication with your audience through digital platforms like social media, YouTube, and others.
But getting started might get difficult for you, as it may confuse you from where to start and how to start. Well, for that the following trends will definitely guide you and will make your work easy. So let’s get started.
Top Digital Marketing Trends In 2020
Check out the latest top digital marketing trends in 2020.
Facebook and Instagram are ruling the social media market.
There are over 2.38 billion monthly Facebook users worldwide and around 1 billion people use Instagram on a monthly basis. That means you can cover half of the population from only these two mediums.
Also, social media marketing services don’t need a high budget as some of the activities can be performed for free like posting daily updates. But make sure you make the most out of each post you share.
Get it designed from the well-experienced designers also get the attractive content supporting your post from the content writers.
You can gradually move to other platforms like Twitter, LinkedIn, Whatsapp, Snapchat, etc.
Chatbots will still be an important part of digital marketing in 2019.
It uses AI-based technology so as to reply to the instant messages on chat in real-time, regardless of the day and time. It is always present to help your customers whenever they visit your site.
Most of the people using your chatbot support service are your potential customers and those are really interested in your products and services.
Thus, you cannot afford to lose them and shall need to be more responsive by giving answers promptly and accurately without losing patience. Chatbots can offer outstanding customer service so that you can focus on your primary business.
Artificial Intelligence (AI)
Artificial Intelligence is going to take over half of the digital marketing world! So, if you are starting your journey or wish to add this technology then you should definitely go for it without any second thought.
AI can analyze your customer’s behavior, by utilizing the data from social media platforms and the blogs that you publish on your blog posts.
Voice search has gained more popularity in recent years.
Voice search is easier for the people who are moving and want to search for something simultaneously.
Instead of manually inserting or typing anything, you can just speak and order the robot to perform the task. Voice search is also faster.
You can, of course, talk fast then you can type, and thus get the results also faster.
Smart speakers are used for ordering the items and thus, you can control smart devices from the commands.
Most of the businesses and people are now focusing on incorporating videos into their digital marketing strategies.
Nearly 70% of people say that they have shared a brand’s video that has gained huge popularity for their business.
In the video, you can actually show to the people how exactly your products work or how your services are different from others.
72% of businesses say that video marketing has improved their conversion rates. Not only YouTube, but you can also use videos on different social media platforms or can start the live podcast on Facebook, Twitter, Instagram or LinkedIn.
These are great ways to show the product demos or some glimpses of events from your office, life, and product that you have made. This helps in increasing the customers’ engagement and interest in you and your product.
There are many people out there, who are interested in making an extra effort to earn some extra income.
If your company can provide them good commission then you can surely start the refer and earn or an affiliate program, where affiliates will sell your product and on every sale made by them you will have to provide some percentage of commission to them.
This is a beneficial job to do for both the parties as it will help your affiliates to earn money and also it will ultimately increase your customer base.
Don’t forget Content Is Still The King
Content is still an essential component of every digital marketing project. Although there is always one or the other nuisance going on component, remember that the quality of content is always going to matter.
Your content should help the readers about what they are actually looking for. A deeper and more understanding of targeted market behavior can be estimated with the help of content.
Email marketing is getting more personalized where businesses use different email addresses for each department.
For e.g. for any kind of information of XYZ company they have @info.com, on the other hand for sales it can be @sales.com and more.
You can choose this service of multiple email addresses while purchasing the hosting service. It has the ability to create a sense of personal caring towards your clients by sending them offers and birthday wishes through emails.
These points show the growing digital marketing and that you need to have it for your business. The late you start, the more you will lag and if you are already using it then make sure you incorporate the above strategies to gain higher results.
That’s all about the top digital marketing trends. Digital marketing brings more leads to the business then outbound marketing.
It helps your business globally and also, allows you to focus only on the locations that you are interested in. Digital marketing costs you less than any of the other of traditional marketing.