Do you write titles but that never gives you a chance to stand out? Certainly, the key ingredient that you’re missing is “emotion”.
Writing irresistible titles is a skill as well as a challenge to mentally attract people. When it comes to hacking the reader’s minds, the thing that will merely help you is “emotion”.
Nope, I’m not the only person saying. CoSchedule has proved that posts with a higher number of social shares frequently reaches a score of 30-40 in Emotional Marketing Value (EMV).
An emotionally attractive title will increase click-through rate, organic reach and pour the quality to stand out among hundreds of them!
Let’s weight on the topic by a question. What do you think, when someone will decide to read your post?
Your answer might be, “If I have valuable content, readers will surely peep out”. It’s true but in one condition. To determine a post is valuable or not, someone has to scan it first. But how would you convince him to do that?
If you’re not a popular face in the industry, people will not bother to explore you. What if someone has a very short time and needs to guess it valuable or not on the first eye-contact? What would you do then?
The solution is a title that will emotionally convince people to click on. Whether you are popular or not, an appealing blog title will always send an invitation that someone can barely avoid.
So now comes the main question of “how”? Here in this post, I will help you drive from “aha” to “oh shit” of writing a headline sequentially.