Form abandonment is a big problem. It can even be a nightmare for some business owners. You can reduce form abandonment if you take the necessary steps.
Check out the post and learn how you can reduce form abandonment on your website and increase sales.
Before we jump into the steps to reduce form abandonment, let us learn what is form abandonment and why you need to worry about it.
What Is Form Abandonment?
There are many types of forms available. Some popular forms are:
- Quote forms
- Support request forms
- Order forms
- Contact forms
Form abandonment is the process of leaving the form without completing it. The user may leave the form for any reason.
You should not assume that the visitor is not interested in filling out the form. Engaging with the form is a clear indicator that they are interested in it. They may have some doubts or hit an obstacle.
Your goal is to get the visitor to complete the form. Fewer abandoned forms mean more conversions and profits for you.
Ways To Reduce Form Abandonment
There is no magic to prevent form abandonment. But there are a few important steps available to reduce form abandonment on your site.
Fix Technical Issues
People do not tolerate broken websites. They are savvy now.
If the site is not working and people are not able to fill out the forms, you will lose sales. It also damages the brand name.
Check the device and browser compatibility. Your form should work on all devices and browsers. The visitor should be able to read and fill out the form properly.
Improve Your Design
You need to optimize your form to reduce form abandonment. Long and cluttered forms make people feel exhausted.
The form should match the design of your website. If your form does not match your site’s design it affects the conversion badly.
Minimize The Number Of Fields
If your form is long and cluttered with unwanted fields, people leave it immediately.
Data shows that people always love short forms. So, do not include any unwanted fields on your form.
Asking phone number is a big blender. People don’t like giving it out if it’s not necessary.
Get A Plugin
Get a plugin that captures the abandoned data. WPForms Form Abandonment feature comes as a great relief to the site owners.
Let us see how to reduce form abandonment and get data using WPForms.
How To Track Form Abandonment Using WPForms?
WPForms is the most powerful and user-friendly WordPress form. You can create a simple contact form to advance the survey form and more in your WordPress blog.
WPForms has a great addon called Form abandonment.
No matter how far the user completed the form, the form abandonment addon captures all the data and helps you recover leads from the abandoned form.
In WPForms, two specific events will trigger form abandonment:
- When the user moves their mouse outside of the browser’s viewport
- When the user clicks on a link on the page
Check out: WPForms Review – Best WordPress Form Builder
Let us see how to track form abandonment using WPForms.
Install WPForms In Your WordPress
If you have purchased the license, you can download the core files from its site. The name of the file is wpforms.zip.
To install the plugin, navigate to Plugins > Add New > Upload Plugin and then select the downloaded zip file. Then click Install Now > Activate Plugin.
To use the addon, go to the WPForms » Addons page and then install the Form Abandonment Addon.
Create Your Form
Once you have installed and activated the plugin, you need to create the right type of form. There are many types of forms available on WPForms. Some of the most used forms are:
- Contact form
- Registration form
- Lead generation form
- Order form
- Charity form
- Blog subscription form
- Job application form
- Newsletter signup form
The best part?
You can get 50% OFF on WPForms here. (I got the price down for you)
You can create a form easily in WPForms. From the dashboard of your WordPress site, click on WPForms. Click on Add New.
Enter the name of the form in the search box or just click on the form you need to create. E:g; Newsletter Signup Form.
On the next field, you will have the standard fields. You can drag and drop any fields on the form.
Enable Form Abandonment Feature
Once you have created the form, you need to activate the form abandonment feature before adding the form to the site.
To enable the form abandonment feature, follow the steps
- Click on Settings on the WPForms editor and select the option form abandonment.
- Click on the option “Enable form abandonment to lead capture“.
Once the abandoned feature is activated, additional options will appear. They are:
Save only if an email address or phone number is provided: This is the most recommended option since it gives you the minimum information needed to follow up with the visitor.
Always save abandoned entries: If you want every entry to be saved, then you can use this option. This option is best for anonymous submissions, such as an anonymous survey or poll.
By default, WPForms saves all partial entries even if the same user fills out multiple times. So, it is advisable to enable the option “Prevent duplicate abandon entries“.
Share Your Form
Your form is now ready to get any data from the visitor. You need to publicize it and make it available to the user.
There are 3 ways to add the form. They are:
- Create a unique page for the form.
- You can click the embed button on the form and copy the shortcode and add it to the page.
- You can add it from the editor page.
If you using the Gutenberg editor, click on the Add Block (+) icon. Now search for the WPForms block using the search box and click on it.
If you are using the classic editor, click on add forms and select WPForms.
That’s all! Now WPForms will record the entries for the abandoned forms and let you optimize them.
How To View Abandoned Data on WPForms?
Wondering how to view the abandoned entries?
It is very simple. Follow the steps below to view the abanded data:
- Click on WPForms from the WordPress dashboard.
- Click on entries.
How To Send Abandoned Form Emails?
Apart from saving abandoned entries, you send out automatic emails when a form has been abandoned.
To set email notifications, you need to open the form builder and go to Settings » Notifications. Then, scroll to the bottom of the notification settings and put a checkmark on “Enable for abandoned forms entries“.
There are two ways you can send emails to get information on abandoned users.
- Through emails to WP Admin: Get to WPForms settings and click on notifications. Add your email address so that you will get an alert when someone abandons your form.
- Through emails to the abandoned user: Create an enthralling message for the user who abandoned your form. Get their email address from the list of entries. Take a follow-up.
Conclusion
That’s all the steps to reduce form abandonment using WPForms. As you can see, this add-on increases your sales and revenue.
Your visitor shows interest in your products/services. so never lose them to form abandonment!
It takes only a few minutes to set up this plugin and it runs on autopilot.
Do you use the WPForms Form Abandonment addon? If so, how do you like it? If not, grab it today! It is amazing.
