In the world of Digital Marketing, many websites turn to SEO to help them. SEO is actions and strategies put in place that improve your rankings in search engines, like Google. It is so vital that you are listed at the top of the rankings, if you are not on the first page you are pretty much invisible to your customers.
A study by SEO Shark the digital marketing agency explains that the number one listing on Google sees almost 33% of the total traffic. This figure dramatically drops the lower your listing and sits below 1% if you are on the second page.
Most businesses now understand the true importance of SEO and this is why so many are enlisting the assistance of an SEO professional or even trying to do it themselves. But before you get started it is important that you have a proper understanding of the benefits for your business.
The Benefits of SEO in 2018
Take a look below at the top benefits of SEO in 2018:
Increase in Traffic
The most obvious benefit is an increase in traffic. There is sort of a knock on effect with SEO. The higher your website is in the rankings the more visible you are. The more visible your website is the more traffic you should receive. Finally, more traffic usually translates to more sales.
It is important to note that SEO results do take time, so you will need to be patient. You can’t expect all the results to happen at once, they usually increase at a steady rate. As well as this, you need to work hard to maintain your great results, once you have them.
This means you can’t get to the top 3 positions in Google and stop your SEO efforts. The higher up you get in the rankings, the more other websites will be trying to knock you down. So you will need to fight even harder to maintain that high position.
At the end of the day, consumers trust Google. Most people always have a positive experience with Google as they give users what they are looking for. This is shown in the figure that Google makes up over three-quarters of the total search engine market in April 2018.
So, if you can get your website to the first page of the listings you are building credibility for your business. This also helps with your branding. If your website is constantly showing up in a high position when a user searches for different terms they will see you as a quality brand.
Yes, your competitors are most likely already doing SEO, therefore meaning if you aren’t you are already on the back foot. In a world with so much competition, you need to do all you can to stand out.
Many more businesses now understand the importance of SEO and know the benefits attached to it. Competitors are now taking advantage and you do not want them to get too ahead of you. You want to be able to be on the same page and fighting for the same positions.
In the scheme of things, SEO had quite a low cost – this is in comparison to PPC (or AdWords). To improve your results organically (which is what SEO is) is basically free.
Yes, you can hire an SEO business to take care of things, which will cost money, but the return on investment (which will be explained in the point below) is quite high. Sometimes it is better to hire a professional, especially if you don’t have the time or skills necessary to perform proper SEO tactics.
Also, if you can get your site to the first page of results organically, this is usually better than if you bought out an ad space. This is because most people tend to ignore the ads and go straight to the organic listings.
Return on Investment (ROI)
As touched on in the previous point, your ROI is usually higher than that of typical advertisements. This is because the conversion rate for organic SEO tends to be higher. People trust Google to give them the results they are looking for and if you are in the top position, you are certainly more likely to be clicked on.
Then, if your website has proper on page optimization performed and customers can navigate and find what they are looking for, this can easily lead to a conversion. With all the benefits of SEO tied into one giant bow, the ROI is likely to surpass that of paid advertising.
That’s all about the benefits of SEO. The thing you need to be wary of when it comes to SEO is that results take time. You need to be patient and stick it out for you to see all these great benefits SEO has to offer.
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