Are you facing difficulty to set up Google Analytics enhanced eCommerce for WooCommerce sites?
Do not worry.
This post will help you understand the analytics for Woocommerce and how to add Google Analytics enhanced eCommerce for your Woocommerce website.
Woocommerce powers most WordPress eCommerce sites. It is feature-rich and highly customizable.
There are many plugins and themes available for Woocommerce.
This article will be helpful for those people who already own an eCommerce store on WordPress using Woocommerce.
What is enhanced eCommerce tracking?
Google Analytics has a great option for all Woocommerce users.
The enhanced eCommerce tracking feature in Google Analytics provides all the information that is essential to optimize the Woocommerce store thereby increasing sales and revenue.
With the powerful enhanced eCommerce tracking, you will be able to see the following reports:
- Shopping Behavior
- Checkout Behavior
- Product Lists Performance
- Sales Performance
- And more.
Traditional eCommerce vs enhanced eCommerce tracking
Google Analytics is used by most website owners to track the performance of their websites.
But that information is not enough for an eCommerce website.
Just with the top pages, source of the traffic, and bounce rate, you will not be able to optimize your eCommerce store.
To get all the vital information, you would need to use enhanced eCommerce Tracking.
Using the normal aka traditional eCommerce tracking, you will be able to track only the transactions and the revenue of your website.
If you use the enhanced eCommerce tracking, you will be able to see how the visitors behave and interact on your website.
This information includes:
- Product impressions
- Product clicks
- Product details viewed
- Products added to the cart
- Checking out
- Transactions
- Refunds
This is more than what traditional eCommerce tracking offers to you. Using all this information, you will be able to optimize your Woocommerce store and increase its sales and revenue.
You can enable the enhanced eCommerce tracking option on Google Analytics. Once it is done, you will be able to understand the visitor’s behavior on your website.
How to setup Google Analytics enhanced eCommerce for Woocommerce
Using the MonsterInsights Google Analytics plugin is the best way to set up enhanced eCommerce tracking for Woocommerce websites.
MonsterInsights is a freemium plugin. You can use the lite version for basic analytics. To use the enhanced eCommerce tracking, you need to purchase the pro or higher plan.
We have already discussed everything in detail about the plugin in our MonsterInsights Review.
Let us see how to activate the enhanced eCommerce tracking for your Woocommerce store using MonsterInsights easily.
Configure MonsterInsights Plugin
Purchase MonsterInsights Pro with a discount here.
Download the plugin and install it.
After activating the plugin, verify the license key of the plugin.
Configure the plugin by connecting it to your Google Analytics account.
Activate MonsterInsights eCommerce Add-on
After connecting the plugin to the Analytics account, navigate to the Settings page of the plugin.
You will see the add-ons section.
Click on it and activate the MonsterInsights eCommerce addon.
Enable Enhanced eCommerce Tracking in Google Analytics
After activating the addon, log in to your Analytics account.
Navigate to the admin section and click on the gear icon on the left side.
On the right side, under the View section, click on eCommerce Settings.
Turn ON, both enable eCommerce and enable enhanced eCommerce tracking and click the Save button.
Enable Enhanced eCommerce in MonsterInsights
After enabling the enhanced eCommerce tracking on Google Analytics, it is time to do the same on the MonsterInsights plugin.
- From the dashboard of your website, click on Insights.
- Click on Settings.
- Click on eCommerce.
- Enable the option “Use enhanced eCommerce” and click on Save.
You have now activated the enhanced eCommerce tracking in your WordPress Woocommerce site using MonsterInsights.
How To Track Your WooCommerce Store’s Performance Using MonsterInsights
After setting up the Woocommerce analytics, you can track the performance of your Woocommerce site.
To view the reports, follow the steps below:
From the dashboard of your WordPress site, click on Insights.
Click on Reports and then select eCommerce.
To get a detailed report and to see how the products are performing, you can scroll down the page.
Not only that, you can view the top source that brings in traffic. You can also view the number of visits, the percentage of visits, and the revenue generated.
How To Track Your WooCommerce Store’s Performance Using Google Analytics
You can also track the performance of your Woocommerce store using Google Analytics.
Follow the steps below:
From the dashboard of analytics, click on reporting.
Then click on conversion and choose eCommerce.
And then go to overview.
On the overview tab, you will be able to see the revenue information, conversion rates, and transactions.
Final Words
I hope you have learned how to set up Google Analytics enhanced eCommerce tracking for your Woocommerce site.
MonsterInsights makes all the complex tasks easy. You will be able to see all the required information right inside the dashboard of your website and use that information to make better decisions.
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