Do you know how to boost your conversions using the E-Commerce Home Page Features?
Do not worry if you are not aware of it.
In this post, we will see about the best E-Commerce Home Page Features that increase your conversion in an infographic.
Best E-Commerce Home Page Features To Boost Your Conversions
If you want tips for designing an e-commerce website, there’s no shortage of information. Unfortunately, finding advice covering all the bases is difficult.
The infographics below, E-commerce Home Page Features to Boost Conversions, is a rare “one-stop-shop” for home page design, leaving no stone unturned.
A very important stone in the foundation of an e-comm home page is SEO, and it’s well covered in the infographic.
If SEO is woven into the home page, it will not only help convert visitors once they arrive, it will help visitors get there in the first place.
The downfall of many e-commerce home pages is that the design is dazzling, the content is compelling — but few people see it because Google search engine users never discover it.
For a website to have any hope of being ranked on Google for relevant searches, Google bots must be able to find the content, understand it, and index it.
Web page designs that get in the way instead of guiding Google bots along are destined for Google oblivion. And, retrofitting e-commerce pages to be SEO friendly, especially the home page, can be an extremely expensive proposition.
SEO Basics for Home Page Design
The infographics call out several SEO details easy to overlook in a home page’s original design or refresh. To recap a few of the most important:
- Having an HTTPS domain has gone from being nice-to-have to must-have. Security is a major issue with online shoppers, and therefore is a major issue with Google. The need for security figures to grow in importance even more, as the COVID-driven surge in online ordering has brought with it a surge in scammers.
- Proper formatting of headers helps Google interpret the focus and relative importance of home page content. A common mistake is for a page to have multiple H1 headers, which makes the primary focus of the page unclear to Google bots. Another error, equally bad, is to have no H1 header at all.
- Image compression is a major influencer of page-speed and site-speed, major SEO ranking factors and also make-or-break issues for site visitors arriving from any source. Slow page loading drives potential customers away, and will undo all the conversion-boosting potential of great looking photos and graphics.
Dealing with Wordcount Issues
An area of tension between SEO and user-friendly design is the amount of content on the home page.
From a design perspective, clean layouts with lots of white space are inviting to users, whereas text-heavy home pages run the risk of scaring visitors away.
However, from an SEO perspective, high word counts are advantageous, allowing for the inclusion of important keywords, and making the nature and value of the content easier for Google to interpret.
The infographic addresses this problem and visually presents solutions that enable you to get the best of both worlds.
Techniques such as expandable text boxes, tabs, and inserting lengthier text below the fold make the home page immediately appealing to visitors, and yet still provide the depth of information necessary for SEO.
In addition, deeper home page content is valued by visitors who are interested in the details behind your value proposition, who need that information to confidently place an order.
An Infographic You Can Use
If you have a website update underway or are building a new e-commerce site, the infographic literally gives you a top-to-bottom checklist of what is required for the home page.
If you execute the home page design properly, other pages will vary in the details, but use many of the same principles and include a variety of elements found on the home page. In short, starting with a rock-solid home page makes the rest of the site easier to design.
For the details, please continue below.
Author bio: Brad Shorr is Director of Content Strategy for Straight North, a Chicago-based Internet marketing company. Brad writes frequently on social media, SEO, and copywriting topics.