Black Hat SEO Methods to avoid in blogging

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There is a large following to Black Hat SEO among the webmasters, which is much more popular than it is today. The main goal of this Black Hat SEO is to get higher ranking on your site that saves energy and time for the user. Whereas a lot of work is to be done for White Hat SEO Tactics. Some people claim that using black hat SEO tips is not illegal, but when the search engine finds you doing this, it will permanently ban your domain and even your IP address possible. Below given are the Black Hat SEO Methods to avoid in blogging.

Top Black Hat SEO Methods to avoid

Top Black Hat SEO Methods to avoid

Top Black Hat SEO Methods to avoid

Irrelevant Keywords

To get more hits to their pages many of the bloggers will add lots of keyword to their content even they may not relate. Much traffic is expected by doing this but makes your site looks unprofessional and final results to lower conservation profit rates.

Meta Keyword Stuffing

There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.

Meta Description

The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.

Here’s an example of the meta description being used in the correct manner,

<meta name=”description” content=” PushON are an Online Marketing agency providing a full range of digital marketing services throughout Greater Manchester and the North West UK. If you need Search Engine Marketing (SEM), Search Engine Optimisation (SEO) or Pay per Click (PPC), we can help you. Contact us now.” />

Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant, great restaurant, best food restaurant, visit our restaurant” />

Meta Keywords

Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.

Here’s an example of the meta keywords being used in the correct manner,

<meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” />

Here’s an example of the meta keywords tag is used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,dessert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwiches”>

Hidden content

With the same background color, many bloggers include links or content at the bottom of the page. Of course, the hidden content will contain keywords in it. By doing this you may be affected by the search engine.

One way of doing this is by using comment tags.
Comment tags look like this;

<!– Comment Tag –>

The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.

Here’s an example of the comment tag being used correctly,

<!– Start of the Main Content –>

Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimization,

<!—Search engine optimization, SEO, professional search engine optimization company, spamming search engines –->

Another popular way of hiding content is the use of the <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script language used or they have that function turned off.

Here’s an example of the <noscript> tag being used correctly,

&ltscript type=”text/javascript”>

<!– document.write(“Hello World!”) //–>

</script><br />

<noscript>Your browser does not support JavaScript!</noscript>

Here’s an example of the <noscript> tag being used as a black hat SEO technique again in a bid to promote a hypothetical page but this time targeting car hire,

<noscript>

Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire a car call our car hire firm because we are the best car hire firm in the world

</noscript>

Other HMTL tags misused in similar ways include the <noframes> tag and hidden inputs in forms.

Content can also be hidden from the end user by using CSS, excessively small text and colored text on the same colored background.

All of these techniques are frowned upon by search engines and if detected can mean your website will be penalized or even banned. To the untrained eye, it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON.

 

Check: How to write SEO friendly content??

Cloaking

This is one of the most used black Hat tactics, by most of the bloggers. The goal is to show the search engine a set of visitors and another set of content. So please avoid doing this.

Link Farming

In the real world if you were to build your house in a bad neighborhood then your house would be affected by its surroundings.
The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links to unrelated websites.
They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming.

Doorway Pages

These are the pages that are created by most of the bloggers that simply redirect to another page. These are linked to the keywords, which will not have any useful information. To redirect visitors to another page they use javascript.

Doorway or Gateway pages are pages designed for search engines and not for the end user.
They are basically fake pages that are stuffed with content and highly optimized for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.
Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about.
Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.

Conclusion

In this post, we saw about the Black Hat SEO Methods to avoid in blogging. Avoid these types of Black Hat SEO methods to remain indexed in Search Engines, especially Google.

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