In the early days of the Internet, you could implement an effective link-building strategy simply by getting your website mentioned in as many places as possible, whether those places were low quality, irrelevant to your audience, or a website that would be gone in a month’s time.
We’ve come a long way since then. Google is continuously updating its algorithm so that the search results that are returned are not only relevant to what the consumer has searched for but are from sites that are trusted by Google to be genuinely providing good quality information and services.
Google will continue to evolve its algorithm and we will never know exactly what it is looking for, but if you develop your digital strategy while trying to keep in mind the provision of good quality content to your target audience then you won’t go far wrong.
Link from Relevant Sites
This is probably the most important thing to remember. Where you used to be able to get your site backlinked almost anywhere and it would improve your ranking, this just doesn’t work anymore.
If you are going to use a backlink strategy, which is a good idea to improve your SEO, then you need to ensure that you are working with sites that are:
Relevant to your Industry
If you are a paint manufacturer and you are mentioned on the site of a DIY store then this makes sense and would be a helpful backlink.
If however you were mentioned on the site of a cheesemaker, this would be completely irrelevant and might actually mean that you were penalized and ranked lower.
Trusted by Google
For your site to be trusted by Google it has to be full of good quality and well-written content, and the content should be obviously relevant to your industry.
This means that the algorithm is quickly able to tell what your site is about, and therefore which searches it would be relevant to.
For backlinks to be effective, they need to be published on sites that are trusted by Google.
Think of it as a recommendation from a friend versus a stranger, you’d probably weigh the opinion of your friend much more highly because you trust them.
Building relationships with relevant websites for good quality backlinking can be difficult and time-consuming.
Businesses often approach agencies like Click Intelligence to do this work for them, as they are experts in effective backlinking strategies.
This means that not only will your SEO be improved, but that you will have more time to get on with running your business!
Quality over Quantity
One of the key ways to avoid a penalty (meaning that Google will move your site further down the rankings) is to ensure that you aren’t backlinking in a way that could be considered to be spam.
You need to ensure that any links to your site are linked in a natural way, within good quality content.
Your site should only be being linked to if it’s relevant for the piece of content. In particular, you need to ensure that the anchor texts (meaning the text shown for the link) used are relevant and that you vary them often.