Being social is what it’s all about today. Among the benefits of social media is that it allows you to reach your audience directly while saving on advertising. Done right, you can gain substantial business from social networking sites. Beyond the dollars, among the key benefits of social media marketing are that it can help you to create a strong brand image and build a relationship with your audience. However, it does require you to invest time and effort. Let’s see how to succeed in social media marketing.
Tips to Succeed in Social Media Marketing
Schedule Your Content
You will need to figure out how to keep your audience coming back. Give them reasons and content. Whether you provide regular updates, call for questions or engage users in feedback and discussions, you need to have a plan and the content ready. It’s easy for digital users to access information all over the world. What will have them coming back to you are in-depth replies and content? Provide them with the information they cannot get anywhere else.
Own the Business? Own the Conversation
Everyone wants information right from the horse’s mouth. As the business owner, you are best placed to answer any query. Don’t delegate. Speak as you would to a friend. That personal touch can transform relationships. When you post, people know you have an authority and their comments matter to you. At the same time, you can react in real time to issues and that speed is crucial in today’s digital world.
Always be Ready
When you are considering how social media can benefit your company, always remember that it takes time and it has to be personal. Businesses equipped with mobile devices may allow them to send round-the-clock updates about their latest products releases, events, and promotions in their social media channels.
Listen before you talk
Prior to tweeting, look for individuals who are discussing about your business on Twitter, as well as for those who are talking about your competitors. Explore the keywords that the prospective clients might use. For instance, in case you are an accountant, then make use of Twitter to filter your search for individuals tweeting the words “need an accountant” in your city. You will be taken by surprise at the number of individual who are already searching for you.
Don’t tell your customers to like you and follow you; tell them why and how
Wherever you turn your head, all you would see is “Follow us on Twitter.” And “Like us on Facebook”, Why? How? Allow your customers to hunt for a reason to connect with you on the social networks (what’s in there for them?) which makes it easier for them to build a connection with you.
Throwing around questions builds an engagement
Ever wondered why you don’t get a response to your Facebook posts? Perhaps because you haven’t really asked a question. As the word suggests social media is about being ‘social’ basically interacting, engaging and have a conversation and less about promotions. For instance if you see a Facebook post of a pizza place saying, ‘Purchase two pizzas for just $12,” you can’t expect much activity to follow-up. However if it happens that the pizza place questions, “What is your favorite topping?” one can expect a good amount of response from people online — and then be more likely to show up.
Sharing photos and video content is a great idea!
Everybody likes snapshots. The primary reason for Facebook to have gone up from zero to 800 million users in all these years is the rich media that it gives the ability to view and share. Videos and photos say more than words can tell about you, or thats how people assume it. Every moment has its own story. All of this is done without any money involvement; you don’t even need to sanction a budget for this. Its only a matter of using your smartphone to click photos and shoot short videos of satisfied customers, staff, as well as any cool things about your business, followed by an update about it on Twitter and Facebook. As they say, picture really is worth a thousand words.
Daily schedule of social activities
Spend at least 30 minutes a day on social media. If you purchased a radio ad or a newspaper ad, you would not spend all of five minutes on it or perhaps consign it to your interns. Furthermore, essentially there is a great deal of learning to do. Every week new opportunities, new tools emerge around the social network which makes it interesting. The ideal thing to do is to invest real time everyday learning and reading, responding and listening, and genuinely participating in the conversation.
The significant thing is to keep the perspective of the customer in mind and bear in mind : How would you react to your own business post, tweet or advertisement had you been the customer? Would you hit like? Retweet? Or follow ? Would your business interest you enough at a party ?