How to build brand name on Twitter

Twitter is one of the powerful microblogging platforms. When used effectively, you can easily build your brand name on twitter. Statistics shows that there 288 million monthly twitter users. Here I am sharing 7 tips to build your brand name on Twitter.

build brand name on twitter

Tips to build brand name on twitter

Tips to build brand name on twitter

Don’t change your username

Choosing a username on twitter is very important. It will the first step you will do when you create the account with twitter. It is wise that companies should choose only the business name for their username. If you are a blogger, it will be good to use your blog name for the username of the account.

Choosing the username is the first important step. Once you have selected the username, make sure that you are not changing it. Though changing the username is easy, it will create confusion among the people who follow you. So, never change the username of your twitter account.

Be consistent

In order to build your brand, you need to be consistent, you need to tweet daily. If you be inconsistent, your tweets may be ignored. In order to stay on people’s radar, you need to tweet daily and multiple times a day.

Also Read: How to get Targetted Twitters Followers


Select retweet correctly

Based on your niche, you need to select the retweets correctly. You may find some tweets interesting. But, make sure you retweet only the one that relates to your niche. Never retweet the things outside your business niche. If you find something that creates interest or that is funny, you can retweet that on your personal twitter account.

Choose mentions wisely

Just like retweets, you need to build rapport to your followers. It is good to interact to your customers or partners. Never ever indulge in an online fight with your competitor.

Build a list

Similar to email list subscribers, the listing is important in Twitter. For example, you may have 1000 followers. Each day they may create 100 tweets. In order to read the tweets, build a list of those you find important.

Number of followers is not important

You may have 100000 followers on your twitter account. But it is not important. Never care about the number of followers. Give importance only to those people who are active on Twitter. Unless you plan to make money from your tweets, the number of followers are not important.

Content is important

You need to keep an eye on the content you share on Twitter. The information you share on Twitter reflects the value and your brand image.

Over to you

Hope you have liked these 7 tips to build brand name on Twitter easily. If you find it interesting, please share. If you have any other tips, please share it comments.



  1. When it comes to building a brand via Twitter, it becomes important to consistent with the values and contents shared. Consistency of shares is sure to be imprinted on the mind of the visitors.

    Twitter is an effective tool to consolidate the values of a brand. Getting the most from this tool demands application of timely tweets that are valuable to the followers.
    I have shared the above comment in where this post was found.

  2. Hi Sunday,

    Consistency is important on Twitter. It also depends on the number of tweets and timing.

    Thank you for your comment.. Have a great weekend 😉

    Umapathy recently posted…New browser in Windows 10 – Project SpartanMy Profile

  3. In Twitter, Following members and re tweeting is very important it helps to build a good relationship with the group members.
    Anand recently posted…How to Earn Money from Facebook Pages?My Profile

  4. Thank you for your comment 😉
    Umapathy recently posted…Top 3 ways to interlink wordpress postsMy Profile

  5. Hello Umapathy,

    YOU are your best brand even if you have a business or not in the background. I had experimented so many times with my Twitter handle when I made it a longer one, then changed and added a niche word along with my name.

    But now, I am sticking with just my name because of I want to be ME. And with this idealogy, I believe it is very much okay to have your name as your Twitter handle because you can go for anywhere, any topic without sticking to one or two fields from any industry.

    Thus, it makes me to go after any topic which I want to share and write about without sounding irrelevant. Just imagine, if a business from music industry tweets about internet marketing, it’d sound so irrelevant. But with the real name, it’d look okay.

    ~ Adeel Sami
    Adeel Sami recently posted…9 Sticky Ways Influential People will Keep You RememberedMy Profile

  6. Hi Adeel,

    Good to see you again.

    Thanks your sharing your view 🙂
    Umapathy recently posted…Five Blogging Plugins You have to UseMy Profile

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